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Leading Just Associates is a team of professionals with extensive MPI and EMPI database knowledge and Health Information Management (HIM) expertise. With a staff of fully-credentialed HIM professionals with years of experience in HIM department operational and management, Just Associates understands our clients' needs and is well-equipped to improve health data quality for organizations of all sizes.

Rachel Podczervinski, MS, RHIA

As Director of Identity Solutions, Rachel oversees our data reconciliation and clean-up projects, as well as a team of managers, supervisors, quality assurance specialists and patient identity experts. Rachel also consults on duplicates and algorithms, revenue recognition and finance and serves as a spokesperson for Just Associates, making presentations at leading healthcare industry conferences and health expos and lending her expertise to panel discussions on a wide range of patient information topics.

Rachel is constantly seeking to improve operational efficiency and ensuring that Just Associates utilizes the best practices and solutions while maintaining our customarily high level of quality. It is what Rachel calls efficiency without sacrifice.

Rachel joined Just Associates in 2005 as a part-time employee and has grown into a recognized leader in EMPI maintenance and management in Colorado and nationwide. She recently earned her Master of Science in Health Informatics from the College of St. Scholastica in Duluth, Minnesota.


Lora Hefton, PHR - Chief Operating Officer

As Chief Operating Officer, Lora is responsible for managing all hands-on operational aspects of the company. Guided by the objectives of the organization, she provides the leadership and management necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and people systems in place to increase growth, as well as improve the financial strength and operating efficiency of the organization. Before serving in this role, Lora served as V.P. of Human Resources and Business Services as well as business manager for Just Associates.

Lora has more than 21 years of experience in the technology sector, excelling in positions ranging from marketing to executive and regional sales administration. Prior to joining Just Associates, Lora served as the product marketing manager at Microsoft. Lora holds a Professional Human Resources certification from the HR Certification Institute and has completed a number of advanced training courses in professional development and effectiveness. Lora has earned an associate's degree in Business Administration from Barnes Business College and a Bachelor of Science degree in Business Management from Western Governors University.

Karen Proffitt, MHIIM, RHIA, CHP – Vice President, Industry Relations/CPO

As Vice President of Industry Relations/CPO, Karen oversees the day-to-day operations of Just Associates’ privacy and security operations. She is also responsible for strategic development of new services and solutions that leverage the firm’s unique data integrity capabilities to serve evolving market needs. Karen has more than 30 years of experience in HIM, with a strong expertise in electronic health records, EMPI management, Epic implementation, medical record document management, legal/privacy issues and data governance.

Karen is a member of AHIMA. At the state level, she served as a director for the Colorado Health Information Management Association in 2008 and was president of the Tennessee Health Information Management Association from 1997 to 1998. Karen is past president of the Upper East Tennessee Health Information Management Association and the Mid-East Tennessee Health Information Management Association. She also served as the education chair on medical records for INSIGHT, a HIS user group, from 1994-2000. Karen earned her Bachelor’s degree in Medical Record Administration and her Master in Health Information/Informatics from the University of Tennessee.

Joseph D. Gradecki – Vice President, Development and Security Officer

Joe is responsible for managing Just Associates IT infrastructure and developing ID Master®, the firm's proprietary duplicate record workflow software that facilitates the accurate resolution of duplicate records in the most efficient manner. He has recently become Mirth certified He is also a key member of Just Associates' business development team.

Prior to joining Just Associates, Joe worked as chief architect at Raytheon. He has also worked in a variety of industries including defense, finance, consulting and '' startups. Joe is an accomplished technical writer with 11 books published by John Wiley and Sons, Inc. He holds a BS and MS in Computer Science and is currently working toward his PhD in Computer Science from the University of Denver. Recently, Joe has become Mirth certified.

Robin E. Gates, RHIA - Vice President, Sales

Robin currently serves as Vice President, Southern Regional Sales for Just Associates, Inc. In her role, she oversees sales and business development for a suite of services including master patient index data integrity consulting, MPI clean-up projects, augmentation of MPI management workflow, and algorithmic optimization. Robin has rich background in Health Information Management having worked in both healthcare organizations as well as with numerous healthcare vendors over her 30+ healthcare career. She has dedicated her career to helping her clients improve business processes, reduce costs, and most importantly assure each patient can be uniquely identified to improve clinical care and patient safety.

Previously, she was a Senior Healthcare Sales Executive at NextGate Solutions, Inc. where she focused on business development for the EMPI and Provider software solutions in the southeast territory. Prior to NextGate, Robin also spent 15 years working with QuadraMed selling several solutions including coding/compliance, records management, and patient identity management solutions.   

Robin holds a Bachelor of Science degree in Health Information Management from Indiana University and holds AHIMA’s Registered Health Information Administrator (RHIA) credential. She is a member of the GA and TN state AHIMA associations as well as HIMSS. Most recently she joined the AHIMA Standards Task Force which focuses on aligning HIM business practices and capabilities of standards-based HIT products.